We never write short books. In fact, we probably write 25-50% more than you see. But our kindler, gentler editors at Wiley trim this down so that it fits better on a shelf. But in the process a lot of great stuff gets cut. This chapter in particular lost a lot of content so we are posting the original submission here. Warning: This is pre-editing, so if you find a typo, well, you're on your own!
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